Japanese Philosophy of Kokoro
Auwa: a character and a philosophy. Since ancient times, the Japanese have believed a life force resides in all things: a river, a handmade bowl, the wind through bamboo at dusk. In Auwa, we call it Kokoro (心). Auwa is an invitation to notice again. The stories are illustrated, the character is made by hand, and the journal is written slowly.
“There is a quieter way to live, and the Japanese have been practising it for centuries. It begins with what you stop to notice.”
The character.
Open the eyes.
An illustrated universe following Auwa, a luminous being who reveals the Kokoro sleeping inside rivers, bowls, and strangers. The deeper world behind everything we make.
Our Journal.
“In every handmade bowl, in every river, in every person you pass, a Kokoro is waiting to be seen.”
Auwa, a character from our illustrated stories who reveals what the world has been too busy to notice. Auwa also takes form as a figure.













