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Auwa, a luminous being arriving in the world

Auwa Illustrated Stories

An illustrated story

Auwa is the brand. Auwa is also a small luminous being who arrives in the first illustrated book by Eko Maeda. The same name, in two places. One philosophy, written down twice: once for the world we live in, and once for a world drawn by hand.

In one of countless galaxies, a small blue planet was waiting.

At the beginning

Seven stars gathered their light, each revealing their Kokoro. 

Their light became Auwa, with a heart full of joy. 

Move cursor, tap to glow

What Auwa does

Auwa’s light reveals the Kokoro in all things. 

Every living thing has a Kokoro: heart, mind, soul, spirit, all held as one. You cannot see it. But when Auwa’s light touches it, a flower glows, a coral hums, the forest remembers itself.

Book preview

The world comes to life through the book. 

01 / 03

Earth speaks to Auwa
Bluu lit, the forest answering
Auwa listens to the song

The series

One world

Earth, ocean, human, and the long way home. 

Auwa Book 01 cover — The Beginning

01 · First chapter

The Beginning

A blue flower in a quiet forest.

Auwa Book 02 cover — Ocean

02 · Coming next

Ocean

Auwa descends below the surface.

Auwa Book 03 cover — Human

03 · In progress

Human

The strangest beings of all.

Auwa Book 04 cover — Lioma

04 · In progress

Lioma

The longest way home.

By Eko Maeda

Born and raised in Kansai, within the philosophy that life resides in everything. Auwa began as a single drawing, ten years ago. The world grew quietly around it.

エコ・マエダ

The first book

Be the first to read the Auwa stories. 

An object made slowly, with care. Signed by Eko Maeda. Printed in a short first edition. Add your email and we’ll write when it arrives.

The first Auwa book on a wooden table